kathrin hardie
brand guardian
Kathrin
has a thing about brand sanctity. Having crusaded for consistent
tonality and adherence to brief across all markets and geographies for
most of her working life, Kathrin is a wonderful asset to any marketing
team. Not only do her eagle eyes pick up cross-eyed typos and grammar
no-nos, but also variations in style. Moreover, when she briefs her
international copywriters to ensure each brand speaks in just the right
tone of voice, it does not matter which language we are talking about.
Kathrin has held a number of impressive, high-level marketing positions
in London (UK) and Hamburg (Germany), but has scaled back her career to
raise her daughter, a lovely 12-year-old who shows promise of being a
remarkable ballet dancer. She says juggling multi-national brands is
nothing to coordinating her daughter’s dance schedule!
