Rogers Video
In 2000 Rogers (Corporate) updated their brand to include the 'Convergence Loop' and Rogers Video was mandated with the task of getting the new brand on everything in all stores. Not sure where to start they turned to FMS Creative for help - the solution had to be solved in 3 months. Almost overnight FMS Creative went from a one-woman shop to a full graphics studio AND earned our organizational chops!
At the time Rogers Video was THE entertainment experience for customers. The graphics were colourful and flashy. A big accomplishment was increasing rentals from 1 per customer visit to 2 or more - we designed a fun assortment of Combo programs! Before Rogers Video created an in-house studio FMS designed pieces for all their merchandising & marketing programs.
